{"policy":{"body":"\u003ch2\u003e1. Introduction\u003c\/h2\u003e\n\u003cp\u003eFlattered INC (\"Flattered\") is committed to protecting your privacy as a customer, website visitor, or other third party – such as, for example, a contact person in a business or organisation with which Belaire cooperates.\u003c\/p\u003e\n\u003cp\u003eFlattered therefore aims to be transparent about how it handles your personal data, so you feel safe when you make a purchase or visit our webshop. The purpose of this privacy policy is to explain how Belaire collects and uses your personal data, and how you may exercise your rights.\u003c\/p\u003e\n\u003cp\u003eIf you have any questions or comments regarding this privacy policy, or the processing of your personal information, please contact us via Belaire’s customer service.\u003c\/p\u003e\n\u003ch2\u003e2. When does Belaire collect your personal information?\u003c\/h2\u003e\n\u003cp\u003eFlattered may collect personal information from you when you make a purchase on the site; communicate by post, email or phone; create a subscription service account on the site; or request information from Belaire. Belaire may also automatically collect technical and user information about your devices and browsing patterns when you are interacting with the Belaire website. This data is collected using cookies, the server's logs, and other similar technology.\u003c\/p\u003e\n\u003cp\u003eIn addition to the personal data you provide, Belaire may collect information about you from a third party, such as a credit information agency, supervisory authority, or other publicly available database.\u003c\/p\u003e\n\u003cp\u003eIf you do not provide certain information when requested, Belaire may not be able to fulfill its obligations to you, or respond to your inquiries. In this event, Belaire may thus be prevented from providing you with the best possible service, as well as from fulfilling its legal obligations (such as reporting requirements).\u003c\/p\u003e\n\u003ch2\u003e3. What kind of information does Belaire collect?\u003c\/h2\u003e\n\u003cp\u003eFlattered may collect, store and use the following types of personal information about you:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGeneral information, as well as contact information – for example, your name, gender, telephone number, email address, physical address, and \/ or other contact details.\u003c\/li\u003e\n\u003cli\u003eFinancial information – for example, your bank details, credit information and payment history.\u003c\/li\u003e\n\u003cli\u003eMarketing and communication related information – for example, your preferences regarding receiving marketing communications from Belaire and \/ or third parties; account information, if you have signed up for Belaire's subscription service; correspondence details, if you have been in contact with Belaire's customer service; and \/ or other similar information.\u003c\/li\u003e\n\u003cli\u003eTechnical data – for example, your IP address; login details; browser type and version; time zone and location settings; browser plugins; operating system, platform, and other technologies your devices may use to access the Belaire website.\u003c\/li\u003e\n\u003cli\u003eUsage data – for example, information about how you use Belaire's website, as well as your purchase history.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e4. How does Belaire use your personal information?\u003c\/h2\u003e\n\u003cp\u003eFlattered may use your personal information to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eManage and fulfill its contractual and legal obligations to you, or to the company you represent – for example, when handling warranty claims.\u003c\/li\u003e\n\u003cli\u003eMeet its reporting requirements – for example, when following accounting rules and regulations, and submitting declarations to tax and other regulatory authorities.\u003c\/li\u003e\n\u003cli\u003eAnswer your questions and inquiries.\u003c\/li\u003e\n\u003cli\u003eValidate the legal age requirement for online purchases.\u003c\/li\u003e\n\u003cli\u003eDetermine, exercise, or defend its legal rights.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eProcessing of your personal data outside of legal or contractual obligations will be based on Belaire's legitimate interest in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProviding you with marketing related communications – in the form of newsletters and other publications via email or similar technology, and regarding Belaire's business, as well as general information that may be of interest to you.\u003c\/li\u003e\n\u003cli\u003eAnalysing statistical data to study how visitors use Belaire's website, in order to improve its features and services.\u003c\/li\u003e\n\u003cli\u003eManaging Belaire's daily business needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFlattered engages Klarna Bank AB (“Klarna”) as its payment partner, therefore providing several payment solutions to you as a customer. Regardless of the payment method chosen on the Belaire website, your personal data will be handled and protected by Klarna. For questions regarding how your personal data is managed when making a payment, we refer you to Klarna's customer service at + 46 8-120 120 10.\u003c\/p\u003e\n\u003cp\u003eYou can also read about Klarna's Data Protection Policy here.\u003c\/p\u003e\n\u003cp\u003eYour personal data will only be used for the purpose of which it was collected, unless Belaire reasonably believes that it may be used for any other reason that is consistent with the original purpose. If Belaire sees the need to use your personal data for an unrelated purpose, you will be notified before further processing of your data is conducted.\u003c\/p\u003e\n\u003ch2\u003e5. To whom does Belaire provide your personal information?\u003c\/h2\u003e\n\u003cp\u003eIn addition to the disclosures reasonably necessary for the purposes stated elsewhere in this Privacy Policy, Belaire may disclose information about you in the following ways:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTo Belaire's service providers – for example, logistics, payments, marketing, and technical support, all of which may only process your personal data on behalf of Belaire.\u003c\/li\u003e\n\u003cli\u003eTo the extent that Belaire is obliged to do so in accordance with applicable law.\u003c\/li\u003e\n\u003cli\u003eIn connection with any ongoing or future legal proceedings.\u003c\/li\u003e\n\u003cli\u003eIn order to establish, exercise, or defend Belaire's legal rights.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOver and above what is stated in this privacy policy, Belaire will not disclose your personal data to third parties.\u003c\/p\u003e\n\u003ch2\u003e6. Where does Belaire collect and store your personal information?\u003c\/h2\u003e\n\u003cp\u003eYour personal information and email address will be collected and stored in our e-commerce, mailing, and business systems. Klarna Bank AB will also collect and store this information in its internal systems.\u003c\/p\u003e\n\u003ch2\u003e7. How does Belaire protect your personal information?\u003c\/h2\u003e\n\u003cp\u003eFlattered will take appropriate security measures to prevent accidental or illegal loss, destruction, alteration, unauthorised access to, or disclosure of, your personal data. However, Belaire cannot guarantee full security for data sent over the Internet, since data transmission is in its nature uncertain.\u003c\/p\u003e\n\u003ch2\u003e8. For how long does Belaire save your personal data?\u003c\/h2\u003e\n\u003cp\u003eFlattered only saves your personal data as long as it is required to achieve the purpose for which it was collected, or if it is required to comply with any form of mandatory storage periods, in accordance with applicable law.\u003c\/p\u003e\n\u003ch2\u003e9. What rights do you have?\u003c\/h2\u003e\n\u003ch3\u003e9.1 Access to your personal data\u003c\/h3\u003e\n\u003cp\u003eKeep in mind that you may, at any time, request access to, and \/ or retrieve, information that Belaire has stored about you. You have the right to know what it has stored; to what purpose; and for how long it intends to save this information.\u003c\/p\u003e\n\u003ch3\u003e9.2 Corrections, deletions, and objections\u003c\/h3\u003e\n\u003cp\u003eYou have the right to request that Belaire correct any incorrect information about you; delete information that is no longer relevant to the purpose for which it was collected; and \/ or oppose Belaire's processing of your personal data. However, certain legal obligations may prevent Belaire from immediately deleting specific types of information.\u003c\/p\u003e\n\u003cp\u003eIf Belaire has processed your personal data based on your consent, you may withdraw said consent at any time.\u003c\/p\u003e\n\u003ch3\u003e9.3 Opting out of direct marketing\u003c\/h3\u003e\n\u003cp\u003eYou always have the right to opt out of direct marketing, and to object to all processing of your personal data, based on a balancing of interests between the company and yourself.\u003c\/p\u003e\n\u003ch4\u003e9.3.1 Newsletters\u003c\/h4\u003e\n\u003cp\u003eIf you, as a customer, have consented to the use of your personal data for this purpose, i.e., a subscription service, Belaire will communicate with you by email in the form of newsletters. You have the right to unsubscribe from Belaire's subscription service at any time, by withdrawing yourself from our mailing list and \/ or by contacting our customer service.\u003c\/p\u003e\n\u003ch4\u003e9.3.2 Social media\u003c\/h4\u003e\n\u003cp\u003eIf you follow and \/ or interact with Belaire via third party social media such as Instagram, Facebook, YouTube, or Pinterest, your data will also be subject to the third party’s personal data management and privacy policies.\u003c\/p\u003e\n\u003ch3\u003e9.4 Complaints\u003c\/h3\u003e\n\u003cp\u003eYou may, at any time, file a complaint with the competent supervisory authority if you consider Belaire to be in violation of applicable data protection laws with regard to your personal data.\u003c\/p\u003e\n\u003ch2\u003e10. Cookies\u003c\/h2\u003e\n\u003cp\u003eFlattered uses cookies for the purpose of gathering information about the way you use our online service, and your interests. You can configure your browser settings to reject some or all of these cookies, as well as notify you when a website uses cookies, or when they are being stored on your device. If you choose to block the use of cookies, you can still access the Belaire website. However, certain sections and features of the site may become inaccessible to you, and \/ or not work properly.\u003c\/p\u003e\n\u003ch2\u003e11. Third Parties\u003c\/h2\u003e\n\u003cp\u003eFlattered's website may contain links to other websites. This privacy policy does not cover third party websites that you choose to access based on links presented on the Belaire website. Belaire is not responsible for the privacy and data management policies of the third party’s website.\u003c\/p\u003e\n\u003ch2\u003e12. Policy Updates\u003c\/h2\u003e\n\u003cp\u003eFlattered reviews its privacy policy on an ongoing basis, and may choose to update it at any time. You are therefore advised to check this privacy policy periodically, to ensure that you are satisfied with the changes it may have undergone. This privacy policy was updated no later than 16-04-2019.\u003c\/p\u003e\n\u003ch2\u003ePrivacy Notice (for Bag Survey Respondents)\u003c\/h2\u003e\n\u003cp\u003eWhy are we collecting this information? We are conducting this survey to better understand our audience and improve our products and services. Your responses will help us analyze customer behavior and preferences, including financial habits such as disposable income\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhat data is collected and how is it used? The information you provide will be used for internal research and analysis purposes only. We will never use your data to make individual-level decisions or share your personal information with third parties without your consent. Responses will be anonymized where possible.\u003c\/p\u003e\n\u003cp\u003eHow long will the data be stored? We retain your responses for no longer than necessary to fulfill the purposes outlined above, and always in accordance with applicable data protection regulations.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eYour rights under GDPR: You have the right to access, correct, or delete your data at any time. You may also withdraw your consent at any point without affecting the lawfulness of the processing based on consent before its withdrawal.\u003cbr\u003e\u003cbr\u003eLegal basis: We collect and process your data based on your explicit consent.\u003c\/p\u003e\n\u003cp\u003eContact us if you have any questions or concerns about how we handle your data, please contact us at \u003ca href=\"mailto:support@belaire.shop\"\u003esupport@belaire.shop\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eContact\u003c\/h2\u003e\n\u003cp\u003eIf you have any questions or concerns regarding this privacy policy, or Belaire’s processing of your personal information, please contact :\u003c\/p\u003e\n\u003cp\u003eFlattered, Inc.\u003c\/p\u003e\n\u003cp\u003eType of entity: Delaware C Corporation Subsidiary\u003c\/p\u003e\n\u003cp\u003eDate of incorporation: 8 mars 2023\u003c\/p\u003e\n\u003cp\u003eEIN \/ Tax number: 35-2794303\u003c\/p\u003e\n\u003cp\u003eBusiness Address (Business Sweden)\u003c\/p\u003e\n\u003cp\u003e150 N Michigan Ave STE 1950\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003eChicago, IL 60601\u003c\/p\u003e\n\u003cp\u003eE-mail:\u0026nbsp;\u003ca href=\"mailto:support@belaire.shop\"\u003esupport@belaire.shop\u003c\/a\u003e\u003c\/p\u003e","created_at":"2025-10-11T18:27:47+02:00","updated_at":"2025-10-11T18:31:33+02:00","handle":"privacy-policy","title":"Privacy policy"}}